Top 5 Apparel Apps on Android in France - Q1 2023

In this article, we examine the performance of the top 5 apparel applications on the Android platform in France during the first quarter of 2023. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user trends for each app.

SHEIN-Shopping Online saw a notable increase in weekly downloads, starting with around 51K in late December and peaking at approximately 76K in the week of January 30. The app maintained a strong presence throughout the quarter, ending with about 70K downloads in the final week of March. Weekly active users also demonstrated consistent growth, rising from 902K at the beginning of the quarter to nearly 1.17M by the end of March.

Zalando – online fashion store experienced a downward trend in weekly downloads, starting with 36K in late December and gradually decreasing to around 19K by the end of March. Similarly, the app's weekly active users fluctuated, beginning at approximately 499K and ending the quarter at 407K.

Nike: Shoes, Apparel & Stories had a relatively stable download rate, with figures ranging from 10K to 19K throughout the quarter. The app's weekly active users saw a peak of 195K in the week of January 9 and leveled off to about 150K by the end of March.

LightInTheBox Online Shopping showed a steady increase in weekly downloads, starting at around 7K in late December and reaching approximately 19K by the end of March. Weekly active users followed a similar trend, growing from 38K to 65K over the same period.

H&M - we love fashion experienced fluctuations in weekly downloads, peaking at around 16K in early February. The app's weekly active users remained relatively stable, starting at 190K and ending the quarter at 197K.

For more detailed insights and data, visit Sensor Tower's website.