Top 5 Apparel Apps on Android in Europe Q1 2023

During the first quarter of 2023, the top 5 apparel applications on the Android platform in Europe showcased varying performance trends. Here’s a detailed look at their weekly downloads, active users, and revenue metrics, based on data from Sensor Tower.

SHEIN-Shopping Online saw a dynamic quarter with weekly downloads peaking at around 747K in mid-January and gradually stabilizing around 631K by the end of March. Active users demonstrated a consistent upward trajectory, starting from approximately 8.6M at the end of December and reaching over 10.4M by the end of Q1 2023.

Zalando – online fashion store experienced a slight decline in weekly downloads, starting at 247K at the end of December and decreasing to around 183K by the end of March. Active users also showed a downward trend, dropping from 4.6M to around 4M throughout the quarter.

Trendyol - Online Alışveriş displayed a mixed performance in weekly downloads, with a notable spike to 343K in mid-March before settling at 194K by the end of the quarter. Active users fluctuated, starting at approximately 18.5M and ending around 18.6M, with some mid-quarter volatility.

Nike: Shoes, Apparel & Stories had relatively stable weekly download numbers, fluctuating between 85K and 135K. Active users showed minor variations, peaking at around 1.1M in early January and ending the quarter at approximately 975K.

ABOUT YOU Online Fashion Shop experienced growth in weekly downloads, starting at 57K at the end of December and reaching 135K by mid-March before slightly decreasing to 111K by the end of the quarter. Active users remained fairly steady, hovering around 1M throughout the quarter.

These insights, powered by Sensor Tower, highlight the dynamic nature of the apparel app market on Android in Europe for Q1 2023. For more detailed data and further insights, visit Sensor Tower.