Top 5 Apparel Apps on Android in Estonia: Q1 2023

In Q1 2023, Estonia’s apparel app market on the Android platform showcased interesting trends. According to Sensor Tower, the top five apps in this category were Zalando – online fashion store, SHEIN-Shopping Online, ABOUT YOU Online Fashion Shop, BestSecret, and H&M - we love fashion. Here’s a detailed look at their performance:

Zalando – online fashion store experienced a steady climb in weekly downloads. Starting at 743 in late December, downloads peaked at 1.5K in the week of March 20, finishing the quarter with 1.2K downloads in the last week of March.

SHEIN-Shopping Online also showed an upward trend. Weekly downloads started at 357 and saw significant growth mid-quarter, reaching a high of 1.4K in the week of March 13, before settling at 888 by the end of March.

ABOUT YOU Online Fashion Shop saw fluctuating download numbers. The app began the quarter with 134 downloads, peaked at 982 in the week of February 13, and ended with 570 downloads in the last week of March.

BestSecret had a more modest performance compared to others. Starting with 108 downloads, the app maintained a consistent pace, peaking at 227 in the final week of March.

Lastly, H&M - we love fashion showed varied download trends. Beginning at 77 downloads, the app reached its peak in the week of January 9 with 233 downloads and concluded the quarter with 70 downloads.

For more detailed insights and data, visit Sensor Tower.