Top 5 Apparel Apps on Android in Colombia for Q1 2023

During the first quarter of 2023, the top five apparel apps on the Android platform in Colombia demonstrated intriguing trends in downloads and active users. Here’s a closer look at the performance of these apps according to data from Sensor Tower.

SHEIN-Shopping Online experienced a notable increase in weekly downloads, peaking at approximately 26K in the final week of February. The app also saw a steady rise in weekly active users, reaching around 982K by early March, showing consistent engagement throughout the quarter.

adidas: Shop Shoes & Clothing saw a significant spike in weekly downloads at the beginning of January, hitting 35K. However, the downloads tapered off, settling around 7K by the end of March. The weekly active users showed some fluctuations but maintained a steady presence, averaging around 240K towards the end of the quarter.

LightInTheBox Online Shopping had a more modest performance with weekly downloads peaking at about 3.5K in early January before decreasing to around 520 by the end of March. The app’s weekly active users followed a similar trend, with a peak of 4.7K in mid-January, gradually declining to approximately 2K by the end of the quarter.

Zara showed a consistent pattern in weekly downloads, maintaining figures around 1K throughout the quarter. The app’s active users remained relatively stable, with minor fluctuations, averaging around 12K by the end of March.

Finally, PatPat - Kids & Baby Clothing had its downloads peak at 2.1K in the first week of January, with a gradual decline to around 724 by the end of March. The weekly active users saw a slight decline from 11K to 5.5K over the quarter, indicating a drop in user engagement.

For more detailed insights and data, visit Sensor Tower.