Top 5 Apparel Apps on Android in Chile - Q1 2023

In the first quarter of 2023, the top 5 apparel apps on the Android platform in Chile showed varied performance in terms of downloads and active users. Here’s a detailed look at how each app fared during this period.

SHEIN-Shopping Online maintained a strong presence with weekly downloads starting at around 41K and peaking at 65K in the first week of January. However, downloads gradually declined, reaching approximately 34K by the end of March. Active users for the app showed a general upward trend, starting at 1.76M and peaking at 2.02M in early March before slightly dipping to 1.98M by the end of the quarter.

adidas: Shop Shoes & Clothing experienced fluctuating download numbers, beginning the quarter with 6.1K and peaking at 8.3K mid-January. Downloads later dropped to around 3.4K in late March. Active users for adidas saw a peak of 96K in early January, but this number declined to approximately 77K by the end of the quarter.

Zara had modest download numbers, starting the quarter at 3.2K and experiencing a low of about 997 in late January. Downloads saw a slight resurgence in March, reaching around 2.1K. Active users followed a similar pattern, starting at 18K and ending the quarter at approximately 15K.

PatPat - Kids & Baby Clothing saw a mixed performance in downloads, beginning the quarter with 2K and experiencing a low of about 558 in late February. Downloads increased again to approximately 1.4K by mid-March. Active users showed a decline from 8.7K at the start of the quarter to around 6.6K by the end of March.

LightInTheBox Online Shopping had relatively low download numbers, starting at 2K and dropping to around 371 in late January. Downloads slightly improved to about 768 by the end of March. Active users for LightInTheBox also showed a general downward trend, starting at 3.4K and ending the quarter at approximately 2K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.