AI Insights · Timothy · April 2023
Top 5 Apparel Apps on Android in Central America in Q1 2023
Discover the performance of the top 5 apparel apps on Android in Central America during Q1 2023, with insights on weekly downloads and active users.
In the first quarter of 2023, the top five apparel apps on the Android platform in Central America showcased varied performance trends. Here's a detailed look at their weekly downloads and active users.
SHEIN-Shopping Online saw a strong performance in weekly downloads, peaking at approximately 477K in the week of February 20. Weekly downloads showed an overall upward trend, starting from around 266K at the beginning of January and ending at about 366K in the last week of March. The app also maintained a high number of weekly active users, starting from 3.56M in late December and peaking at approximately 4.19M in late February.
Nike: Shoes, Apparel & Stories experienced a decline in weekly downloads throughout the quarter. Starting at about 106K in late December, downloads decreased to around 56K by the end of March. Weekly active users also saw a gradual decline, beginning at 425K and ending the quarter at approximately 377K.
adidas: Shop Shoes & Clothing had a fluctuating trend in weekly downloads, peaking at around 59K in early January and hitting a low of approximately 5.5K in mid-March. The number of weekly active users also showed a general downward trend, starting from 266K and dropping to about 231K by the end of March.
FARFETCH - Shop Luxury Fashion showed steady weekly downloads, with a peak of roughly 17.5K in early January and ending the quarter at around 11K. The app's weekly active users fluctuated but generally stayed within the range of 23K to 32K.
Cuidado con el Perro experienced a decline in weekly downloads, starting from around 30K in late December and decreasing to approximately 5.1K by mid-March, before a slight uptick to about 8.9K in the last week of March. Weekly active users followed a similar trend, starting from 66K and dropping to around 26K, with a slight increase to approximately 31K by the end of the quarter.
These insights are powered by Sensor Tower, providing a comprehensive look at the performance of these top apparel apps. For more detailed analytics and insights, visit Sensor Tower.
