AI Insights · Timothy · April 2023
Top 5 Apparel Apps on Android in Belarus - Q1 2023
A detailed look at the performance of the top 5 apparel apps on Android in Belarus during Q1 2023, including downloads, active users, and revenue trends.
In the first quarter of 2023, the top 5 apparel applications on the Android platform in Belarus saw varied performance trends in downloads and active users, as per data from Sensor Tower.
DeFacto - Clothing & Shopping showed significant growth in weekly downloads, starting from 454 in early January and peaking at 1.6K in mid-March. Active users also increased steadily, rising from 366 at the beginning of the quarter to 3.3K by the end of March.
Zara experienced a relatively stable download trend, with numbers ranging from 675 to 1K throughout the quarter. Active users fluctuated slightly but remained strong, starting at 4.6K in late December and reaching 5.6K by the end of March.
SHEIN-Shopping Online had a consistent weekly download rate, maintaining around 600 to 900 downloads. Active users saw a minor decline, from 22.5K at the end of December to around 20K by the end of March.
BERSHKA: Fashion & trends saw a spike in weekly downloads during the week of February 20, reaching 947 downloads, but generally maintained a steady range of around 400 to 600 downloads. Active users were stable, with a slight dip in early March but recovering to 6.4K by the end of the quarter.
LightInTheBox Online Shopping exhibited a decreasing trend in weekly downloads, starting from 794 in late December and dropping to around 200 by the end of March. Active users also saw a decline from 1.7K to approximately 1K over the same period.
For more detailed insights and data, visit Sensor Tower.
