Top 5 Apparel Apps on Android in Belgium: Q1 2023

In Q1 2023, the top 5 apparel apps on the Android platform in Belgium demonstrated diverse trends in weekly downloads and active users, according to data from Sensor Tower. Below, we delve into the performance of each app.

SHEIN-Shopping Online experienced fluctuating weekly downloads, peaking at approximately 19.7K in the week of February 6. The app saw a consistent rise in weekly active users, starting from 97.7K at the end of December and reaching about 118.6K by the end of March.

Zalando – online fashion store had a steady download rate, with numbers varying between 5.3K and 8K throughout the quarter. The app's active user base saw a slight decline from 222.2K at the start of January to around 180.2K by the end of March.

LightInTheBox Online Shopping showed an upward trend in weekly downloads, starting at 1.6K at the end of December and growing to approximately 4.1K by the end of March. The weekly active users also increased, beginning at 9.2K in late December and reaching about 15.6K by the end of March.

H&M - we love fashion saw varying download numbers, with a peak of approximately 4.5K in the week of February 6. Active users fluctuated throughout the quarter, starting at 82K at the end of December and ending at around 74.6K by the end of March.

Nike: Shoes, Apparel & Stories maintained a relatively stable download rate, hovering between 2.2K and 2.8K weekly. The app's active user count showed minor fluctuations, starting at 22K in late December and ending at approximately 22.8K by the end of March.

For more detailed insights and data, visit Sensor Tower.