Top 5 Apparel Apps on Android in Australia, Q1 2023

Throughout the first quarter of 2023, the top 5 apparel applications on Android in Australia—SHEIN-Shopping Online, Nike: Shoes, Apparel & Stories, LightInTheBox Online Shopping, UNIQLO AU, and H&M - we love fashion—demonstrated diverse trends in weekly downloads and active users, as tracked by Sensor Tower.

SHEIN-Shopping Online saw a relatively stable performance in weekly downloads, peaking at 20.3K in the second week of January and gradually decreasing to 13.1K by the end of March. Active users for the app consistently increased, starting from 225.4K in late December and reaching 261.2K by the end of the quarter.

Nike: Shoes, Apparel & Stories experienced a varied download trend, starting at 4.6K in late December, peaking at 5.7K in early March, and ending the quarter at 3.6K. Active users for Nike's app fluctuated, beginning at 17K and closing at approximately 14.6K.

LightInTheBox Online Shopping showed a progressive increase in weekly downloads, from 2.7K at the start of the quarter to a peak of 4.4K in the final week of March. Active users followed a similar upward trend, starting at 11.2K and growing to 15.4K by the end of the quarter.

The UNIQLO AU app had a noteworthy spike in weekly downloads in early March, rising from an average of around 1.7K to 3.4K. Active users also increased from 21.6K at the end of December to 23.3K by the end of March.

Finally, H&M - we love fashion showed fluctuating download numbers, starting at 1.9K and peaking at 2.6K in mid-March before ending the quarter at 1.7K. Active users increased from 42.2K to 43.6K over the same period.

For more detailed insights and data, visit Sensor Tower.