Top 5 Apparel Apps on Android in Africa for Q1 2023

In Q1 2023, the top 5 apparel apps on the Android platform in Africa showcased notable trends in downloads and active user engagement. Here’s a detailed look at their performance:

SHEIN-Shopping Online consistently led the market with impressive weekly downloads. Starting at 51.7K in late December 2022, the app saw a steady increase, peaking at 104.4K in early March before stabilizing around 75K by the end of the quarter. Active users mirrored this upward trend, beginning at 830.7K and reaching a high of just under 1M by late March.

DeFacto - Clothing & Shopping also demonstrated significant growth. Weekly downloads surged from 16.8K at the end of December to an impressive 117.3K by the last week of March. Active user numbers fluctuated but showed a general upward trend, starting at 196.9K and closing the quarter at 165.9K.

adidas: Shop Shoes & Clothing experienced a notable increase in weekly downloads, beginning at 5.6K in late December and climbing steadily to 35.6K by the end of March. Active users followed a similar trajectory, growing from 22K to over 63K during the same period.

Zara maintained a stable performance throughout the quarter. Weekly downloads hovered around the 10K-15K range, with a slight peak at 14.8K in early January. Active users remained relatively constant, starting at 103.7K and ending at 104.2K.

LC Waikiki EG showed a strong start with 6.2K downloads in late January, which quickly ramped up to 24.2K by mid-February. Although there was a slight decline in downloads towards the end of March, the app maintained a steady number of active users, growing from 12.7K in early February to 42.1K by the quarter’s end.

These insights highlight the dynamic landscape of apparel apps in Africa, showcasing varying trends in user engagement and app downloads. For more detailed insights and data, visit Sensor Tower.