Top 5 Utilities Apps Performance on Unified Platform in Australia Q4 2022

The final quarter of 2022 saw notable trends in the performance of the top 5 utilities applications in Australia. Here’s a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users.

Cleanup: Phone Storage Cleaner experienced a steady revenue stream, peaking at around $21.8K in the week of December 5. Downloads fluctuated, reaching a high of 7.9K in early October and ending the quarter at 5.4K. Active users saw a gradual decline from 6.5K at the start of October to approximately 4.9K by the end of December.

NordVPN: VPN Fast & Secure maintained a robust revenue, with a peak of about $37.6K during late September and stabilizing at around $36.5K by the end of December. Downloads showed an upward trend, peaking at 8.7K in late November. Active users remained relatively stable, ranging from 66K to 72.5K throughout the quarter.

Norton 360 Security & VPN saw consistent revenue, with weekly earnings hovering around $15K to $16K. Downloads varied, reaching a low of 3.9K in mid-October and peaking at 5.4K by the end of December. Active users demonstrated steady engagement, maintaining figures around 57K to 59K throughout the quarter.

Cleaner Kit - Clean Up Storage had a significant revenue spike to $16.3K in late September, then stabilized around $7.2K to $9K towards the end of the year. Downloads fluctuated, with a notable increase to 6.8K in the final week of December. Active users showed growth, rising from 7K in early October to over 10.5K by the end of December.

Phone Cleaner・AI Clean Storage maintained steady revenue, averaging around $6K to $6.8K, with a peak of $6.8K in mid-December. Downloads were lower, peaking at 3.9K in late September and dropping to 1.3K by the end of December. Active users ranged from 7.9K in late September to approximately 4.8K by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.