Top 5 Shopping Apps in South Africa Q4 2022 Performance

In the fourth quarter of 2022, the top five shopping apps in South Africa experienced varied performance trends. Here’s a detailed look at their weekly downloads and active user metrics.

SHEIN-Shopping Online saw a strong start with weekly downloads peaking at around 99K in late October. However, downloads declined significantly towards the end of the quarter, dropping to approximately 32K by the last week of December. Despite the drop in downloads, active users remained relatively high, with a peak of around 819K in late November, before settling at approximately 525K by the end of December.

Takealot – Online Shopping App maintained a steady rate of weekly downloads, starting at around 48K and ending the quarter at roughly 27K. The app's active user base grew steadily, peaking at about 678K in late November before stabilizing around 563K by the end of December.

myTFGworld Online Shopping experienced a significant spike in weekly downloads in mid-November, reaching approximately 111K. However, downloads dropped sharply to around 3K by the end of December. Active users followed a similar trend, peaking at about 163K in late November and decreasing to approximately 56K by the end of the quarter.

Alibaba.com - B2B marketplace had relatively stable weekly downloads, starting at around 39K and ending at approximately 21K. Active users showed a slight fluctuation, peaking at about 478K in early November and ending the quarter at around 430K.

Superbalist Shopping App showed consistent performance in weekly downloads, with a peak of around 35K in late November, before declining to roughly 12K by the end of December. The app’s active user base remained relatively stable, peaking at about 170K in late November and ending the quarter at approximately 135K.

These insights are powered by Sensor Tower. For more detailed analysis and data, visit Sensor Tower.