Top 5 Shopping Apps Performance in South Africa Q4 2022

During the fourth quarter of 2022, the top 5 shopping apps in South Africa experienced varied performance trends. Below, we provide a detailed overview of the weekly download rates and active user statistics for these apps, based on data from Sensor Tower.

SHEIN-Shopping Online saw a significant increase in weekly downloads early in the quarter, peaking at around 99K in late October. However, downloads declined steadily towards the end of December, reaching approximately 32K. The number of weekly active users followed a similar trend, starting at 675K and peaking at 819K in late November before dropping to 525K by the end of December.

Takealot – Online Shopping App experienced a relatively stable download rate throughout the quarter, with numbers hovering around 40K to 51K, and a slight dip towards the end of December at 27K. The app's weekly active users grew steadily, starting at 527K and reaching a high of 678K in late November before stabilizing at around 563K by the end of December.

myTFGworld Online Shopping showed a dramatic spike in weekly downloads in mid-November, peaking at approximately 111K. This was followed by a sharp decline, ending the year with around 3K downloads. The active user count also saw a significant increase, rising from 38K in late September to a peak of 163K in late November, before dropping back to 56K by the end of December.

Alibaba.com - B2B marketplace had a consistent download rate, with numbers ranging from 21K to 39K throughout the quarter. The app's weekly active users remained relatively stable, fluctuating between 425K and 478K, ending the quarter with approximately 430K active users.

Superbalist Shopping App maintained a steady download rate, peaking at around 35K in late November. The app's weekly active users showed a gradual increase, starting at 142K and reaching a high of 170K in late November, before settling at 135K by the end of December.

For more insights and detailed analytics, visit Sensor Tower.