AI Insights · Timothy · January 2023
Top 5 Shopping Apps Performance in Tunisia Q4 2022
Discover the performance trends of the top 5 shopping apps in Tunisia for Q4 2022, including weekly downloads and active user metrics.
In the fourth quarter of 2022, the top 5 shopping apps on a unified platform in Tunisia showcased varied performance metrics across weekly downloads and active users. Here's a detailed look at their trends.
JUMIA Online Shopping saw a significant fluctuation in weekly downloads. Starting at approximately 27.4K downloads in late September, the app experienced a peak of around 61.7K downloads by the week of October 24. However, the numbers dropped to around 12.2K by late November, before stabilizing to roughly 21.9K by the end of December. In terms of weekly active users, the app maintained a steady presence with a peak of 253K in late October, which gradually declined to approximately 143K by the end of the quarter.
Alibaba.com - B2B marketplace showed a downward trend in weekly downloads, starting at around 29.5K in late September and dropping to approximately 10.7K by the end of December. The weekly active users for the app also exhibited a slight decline from around 303K in late September to approximately 268K by the end of December.
mymg.tn, a newer entrant in the market, had modest download numbers. The app started with about 3.2K downloads in late September, peaking at around 11.3K in early October, and then fluctuated around 1K to 3K downloads for the rest of the quarter. There were no available metrics for active users.
SHEIN-Shopping Online maintained relatively stable weekly downloads throughout the quarter, ranging from approximately 2.7K to 3.9K. The app's weekly active users increased gradually from roughly 33.4K in late September to around 37.1K by the end of December.
AliExpress - Shopping App experienced stable weekly downloads with minor fluctuations, starting at around 3.2K in late September and ending at approximately 3.1K by the end of December. The weekly active users for the app showed a steady increase from about 36.3K in late September to around 39.7K by the end of December.
These insights are derived from Sensor Tower, where more detailed analytics and insights can be found.
