Top 5 Shopping Apps Performance in Tunisia Q4 2022

During the fourth quarter of 2022, the top 5 shopping apps in Tunisia showed varied performance in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides insightful trends for JUMIA Online Shopping, Alibaba.com - B2B marketplace, Dabchy, Tayara, and mymg.tn.

JUMIA Online Shopping witnessed a significant fluctuation in weekly downloads, starting from 27.4K at the end of September and peaking at 61.7K in the week of October 24. This was followed by a decline, reaching a low of 12.3K in late November, before stabilizing around 21K by the end of December. Weekly active users saw a decline from 184.3K in late September to 143.4K by the end of December.

Alibaba.com - B2B marketplace showed a decreasing trend in weekly downloads, starting from 29.6K in late September and gradually dropping to 10.7K by the end of December. However, the number of weekly active users remained relatively stable, fluctuating around 270K to 300K throughout the quarter.

Dabchy experienced moderate weekly download numbers, starting at 8.2K in late September and reaching a peak of 11.4K in mid-October. The downloads then fluctuated, ending at 5.7K by the end of December. Weekly active users showed a small increase from 20K in late September to 24.2K in early October, before stabilizing around 20K to 24K for the remainder of the quarter.

Tayara maintained relatively steady weekly downloads, starting at 5K in late September and ending at 4.2K by the end of December, with a slight dip mid-quarter. Weekly active users remained consistent, fluctuating between 55K and 62K throughout the quarter.

mymg.tn saw a notable spike in weekly downloads, starting from 3.1K in late September and peaking at 11.3K in early October. The downloads then declined, reaching a low of 1K in early December before rising again to 3K by the end of December.

For more detailed insights and data, visit Sensor Tower.