AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Poland Q4 2022: Performance Insights
An overview of the top 5 shopping apps in Poland during Q4 2022, highlighting trends in downloads and active users on a unified platform.
In the fourth quarter of 2022, Poland's shopping app market saw significant activity across the top five apps. Here is a breakdown of their performance in terms of weekly downloads and active users, based on data from Sensor Tower.
Biedronka had a strong start with downloads peaking at around 187K in mid-October. However, the app experienced a decline towards the end of December, dropping to approximately 87K. Active users mirrored this trend, starting at around 460K in late September and reaching a high of 638K by the end of November, before falling to about 514K in the final week of December.
Shopee saw varied download numbers, peaking at approximately 137K in early November and dipping to around 58K by mid-December. Active user numbers were more consistent, starting at about 1.49M in late September and peaking at 1.89M in early November, before settling at around 1.44M by the end of December.
Reserved experienced a fluctuating download trend, starting at around 75K in late September, dipping in October, and then rising to approximately 79K in mid-December. Active users saw a steady increase from around 327K in late September to a peak of 380K by mid-December, maintaining around 360K towards the end of December.
Sinsay - moda i zakupy online had a notable peak in downloads in early October at approximately 92K. The numbers fluctuated throughout the quarter, ending at around 39K in late December. Active user numbers followed a similar pattern, starting at about 290K in late September and peaking at around 357K in late November, before decreasing to about 308K by the end of December.
żappka - Żabka dla Klientów showed consistent download trends with highs of around 75K in mid-October and lows of approximately 30K in mid-December. The active user count started strong at about 2.39M in late September, peaking at around 2.87M in mid-October, before slightly declining to approximately 2.43M by the end of December.
For more detailed insights and data, visit Sensor Tower.
