Top 5 Shopping Apps in New Zealand Q4 2022

The fourth quarter of 2022 saw notable trends in the performance of the top 5 shopping apps on a unified platform in New Zealand. Here’s a detailed look at the weekly downloads, active users, and revenue metrics for these apps, based on data from Sensor Tower.

The Warehouse - Shop and Save experienced a significant increase in weekly downloads, peaking at approximately 21.8K in the week of November 21. Active users also showed an upward trend, reaching 82.5K during the same week. Throughout the quarter, active users fluctuated but remained robust, ending the quarter at around 72.3K.

SHEIN - Shopping Online had a steady performance in terms of weekly downloads, with a notable peak of 9.3K in the final week of December. Active users for SHEIN were consistently high, peaking at about 118.5K in the last week of December, indicating strong user engagement throughout the quarter.

TheMarket – Online Shopping NZ showed a gradual increase in weekly downloads, with a significant spike to 14.1K in the week of November 21. This spike suggests a growing interest and user base for the app during this period.

Afterpay: Shop Smarter maintained a consistent download rate, peaking at approximately 5.6K in the week of November 21. Active users for Afterpay also remained stable, with a slight increase towards the end of the quarter, peaking at around 99.1K in the same week.

Woolworths NZ experienced a steady increase in weekly downloads, peaking at 4.9K in the week of November 28. Active users saw a gradual rise, reaching a peak of 52.8K in early November, before ending the quarter at approximately 48.1K.

These insights, based on data from Sensor Tower, provide a comprehensive view of the performance and user engagement for the top shopping apps in New Zealand during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.