Top 5 Shopping Apps Performance in the Netherlands Q4 2022

The fourth quarter of 2022 saw interesting trends in the performance of the top 5 shopping apps in the Netherlands. Here’s a detailed look at the weekly downloads and active user metrics for these apps.

Albert Heijn supermarkt experienced fluctuations in weekly downloads, peaking at around 28K in early October before dipping to approximately 15K by the end of December. Weekly active users showed a slight increase towards the end of the quarter, reaching nearly 977K in the week of December 19, though there was a noticeable drop to about 903K in the final week.

bol saw a significant spike in weekly downloads mid-quarter, peaking at around 44.8K in mid-November. Active users also increased during this period, rising from approximately 727K in early November to about 873K by the week of November 21, before settling at around 764K by the end of December.

SHEIN - Shopping Online maintained a consistent download rate throughout the quarter, with a slight increase in late December reaching around 20.4K. However, weekly active users showed a downward trend from approximately 782K in early November to around 634K by the end of December.

Social Deal - The best deals saw a notable increase in weekly downloads towards the end of the quarter, peaking at around 21.8K in the week of December 19. Active users also rose steadily, reaching about 133K in the same week, before a minor drop to approximately 130K in the final week.

Lidl Plus had a peak in weekly downloads in early November, reaching approximately 21.8K. Active users fluctuated throughout the quarter, peaking at around 526K in the week of November 21 but dropping to about 441K by the end of December.

For more detailed insights and data, visit Sensor Tower.