Top 5 Shopping Apps Performance in Nigeria: Q4 2022

The fourth quarter of 2022 saw significant activity in the shopping app sector in Nigeria. Below, we delve into the performance of the top 5 shopping apps, based on data from Sensor Tower.

JUMIA Online Shopping experienced a peak in weekly downloads at approximately 96K in the week of October 31. This was followed by a gradual decline, closing the quarter with around 18.7K downloads in the final week of December. Weekly active users also showed a similar trend, starting at 792.8K in late September and peaking at 1.1M in the week of October 31, before declining to 616.7K by the end of December.

AliExpress - Shopping App showed a consistent performance in weekly downloads, ranging from 26.5K to 38.1K throughout the quarter. Weekly active users for AliExpress started at 148.5K at the end of September, peaked at 185K in early November, and ended the quarter at 159.5K.

Konga Online Marketplace saw its weekly downloads peak at 8.8K in mid-November, with a slight decline to 8.3K by the end of December. Weekly active users for Konga showed a steady increase throughout the quarter, beginning at 29.2K in late September and reaching 34.8K by the final week of December.

Alibaba.com - B2B marketplace maintained a relatively stable weekly download rate, peaking at 7K in late November. Weekly active users saw a slight decline over the quarter, starting at 230.3K in late September and ending at 220.5K by the end of December.

10Malls APP- Blind box online experienced a peak in weekly downloads at 8.8K in early October, followed by a significant decline to just 1.2K by the final week of December.

For more detailed insights into the performance of these and other apps, visit Sensor Tower.