AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Mexico Q4 2022
In Q4 2022, the top shopping apps in Mexico, including Mercado Libre, SHEIN, baz, Shopee MX, and Amazon Shopping, showcased diverse trends in downloads, active users, and revenue. Data sourced from Sensor Tower.
In Q4 2022, the top shopping apps in Mexico exhibited diverse performance trends across weekly downloads and active users. Here’s a closer look at the top five shopping apps on a unified platform, with data sourced from Sensor Tower.
Mercado Libre: Compras Online saw a dynamic quarter in terms of weekly downloads. The app experienced a peak in downloads in early October with approximately 328K downloads, followed by fluctuations that culminated in a strong finish at around 335K downloads in the last week of December. Active users showed a general upward trend, peaking mid-quarter at around 10.3M in mid-December, before slightly declining to approximately 9.5M by the end of the quarter.
SHEIN - Shopping Online also demonstrated notable performance. Weekly downloads started at roughly 286K in late September, fluctuating throughout the quarter, and closing the year with a similar number at around 286K downloads. Active users for SHEIN increased steadily, starting from about 4.6M in late September and peaking at approximately 5M in late November before experiencing a slight dip towards the end of December, landing at around 4.2M.
baz: compras y pagos en línea showed a different trend. Weekly downloads saw a gradual decline from around 236K at the beginning of the quarter to approximately 153K by the end of December. Active users similarly decreased from around 506K in late September to roughly 391K at the end of the year, indicating a consistent downward trend throughout the quarter.
Shopee MX: 9.9 Día de Compras had a relatively stable quarter. Weekly downloads started at about 180K in late September, fluctuating slightly, and closing the quarter with around 185K downloads. Active users remained consistent, with minor fluctuations, starting from approximately 2.8M in late September and ending at around 2.6M by the end of December.
Amazon Shopping displayed a steady increase in both downloads and active users. Weekly downloads began at roughly 134K in late September and rose steadily to about 183K by the end of December. Active users followed a similar trend, starting at around 2.6M and peaking at approximately 3M in mid-December before stabilizing towards the end of the quarter.
These insights provide a comprehensive view of the top shopping apps in Mexico for Q4 2022. For more detailed analytics and trends, visit Sensor Tower.