AI Insights · Timothy · January 2023
Top 5 Shopping Apps Performance in Kenya Q4 2022
In Q4 2022, the top shopping apps in Kenya displayed diverse trends in downloads and active users, with some apps experiencing significant growth. Data from Sensor Tower reveals detailed insights.
Throughout Q4 2022, the top shopping apps in Kenya showcased varied performance metrics. Here’s a closer look at the trends for each app:
JUMIA Online Shopping saw a noteworthy increase in weekly downloads, peaking at 127K in the last week of October. Active users also fluctuated, starting at approximately 370K and reaching a peak of 538K at the end of October before declining to around 261K by the end of December.
Kilimall - Affordable Shopping experienced a relatively stable trend in weekly downloads, with a slight peak of 52K at the end of October. Active users remained consistent, hovering around 270K throughout the quarter.
Alibaba.com - B2B marketplace showed a gradual increase in weekly downloads, starting at 25K and reaching 31K by mid-December. Active users were steady, maintaining a range between 364K and 415K across the quarter.
Copia App demonstrated a consistent rise in weekly downloads, peaking at 20K in early December. Active users followed a similar upward trend, growing from 29K at the beginning of the quarter to 51K by the end of December.
Queen Mall had a steady increase in weekly downloads, reaching a peak of 18K at the end of October. Active users also showed positive growth, starting at 32K and ending the quarter at approximately 54K.
This data, sourced from Sensor Tower, provides a glimpse into the dynamic landscape of shopping apps in Kenya. For more detailed insights, visit Sensor Tower.
