AI Insights · Timothy · January 2023
Top 5 Shopping Apps Performance in Kenya Q4 2022
In Q4 2022, the top five shopping apps in Kenya showed significant trends in downloads and active users. Data from Sensor Tower highlights their performance on a unified platform.
Throughout the fourth quarter of 2022, the top five shopping apps in Kenya exhibited notable trends in downloads and active users, according to Sensor Tower data.
JUMIA Online Shopping saw a peak in weekly downloads, reaching approximately 127K in the last week of October. However, the downloads dipped to around 27K by mid-December. Weekly active users for the app started at about 370K at the end of September, peaking at around 538K at the end of October, before gradually decreasing to approximately 261K by the end of December.
Kilimall - Affordable Shopping maintained a relatively steady download rate, peaking at about 52K at the end of October. The app's weekly active users remained stable, fluctuating around 270K throughout the quarter.
Jiji Kenya: Buy & Sell Online experienced a moderate increase in downloads, peaking at roughly 29K in the last week of December. Active users for this app hovered around 190K with minor fluctuations, ending the quarter at approximately the same level they started.
Alibaba.com - B2B marketplace showed a consistent increase in weekly downloads, reaching around 31K by mid-December. Active users for Alibaba.com started at about 405K at the end of September, with a slight dip mid-quarter, but ended strong at approximately 404K by the end of December.
Copia App saw a significant rise in weekly downloads, peaking at around 20K in early December. Weekly active users for Copia App showed a steady increase, starting at approximately 29K at the end of September and climbing to around 51K by the end of December.
For more detailed insights into the performance of these apps, visit Sensor Tower.
