AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Italy Q4 2022: Unified Platform Performance
Discover the performance trends of the top 5 shopping apps in Italy during Q4 2022, including download rates and active user metrics.
During the fourth quarter of 2022, the top 5 shopping apps in Italy demonstrated varied performance in terms of downloads and active users. Here, we break down the trends for the leading apps: Vinted: Sell vintage clothes, SHEIN - Shopping Online, Amazon, Zalando – Online fashion, and Subito.it - Vendi di tutto.
Vinted: Sell vintage clothes saw a decline in weekly downloads, starting the quarter with approximately 134K downloads in late September and ending with around 64K downloads by the last week of December. The app's weekly active users fluctuated, peaking at about 959K in early December before experiencing a dip to around 837K by the end of the quarter.
SHEIN - Shopping Online maintained a relatively stable download rate throughout the quarter, with weekly downloads ranging from about 68K to 84K. Active users showcased a dynamic trend, starting at around 4.4M in late September, peaking at approximately 5.1M in late November, and concluding the quarter with about 3.9M active users in the final week of December.
Amazon experienced a steady increase in downloads, beginning at roughly 66K in late September and reaching around 85K by the end of December. The app's active user metrics reflected a consistent rise, starting the quarter with about 4.1M users and peaking at approximately 4.6M in late November, before settling at around 4.3M by the end of December.
Zalando – Online fashion observed a gradual increase in weekly downloads, initiating at around 53K in late September and climbing to approximately 67K by the end of December. Active users demonstrated a positive trend, beginning the quarter with about 1.3M users, peaking at around 1.6M in late November, and concluding with approximately 1.3M users in the final week of December.
Subito.it - Vendi di tutto experienced a slight decline in weekly downloads, starting the quarter with around 55K downloads and ending with approximately 46K downloads by the last week of December. The app's active users showed a minor fluctuation, starting with about 1.2M in late September and ending the quarter with roughly 1.2M active users in the final week of December.
These insights into the performance of the top shopping apps in Italy for Q4 2022 are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.
