Top 5 Shopping Apps in Croatia Q4 2022: Unified Platform Performance

In Q4 2022, the top 5 shopping apps in Croatia exhibited diverse trends in downloads and active user engagement. Below, we delve into the performance metrics for these apps, based on data from Sensor Tower.

Zalando – Online fashion saw a notable fluctuation in weekly downloads, starting strong at around 13.7K at the end of September and peaking at 17.2K in mid-November. However, downloads dipped to approximately 4.8K by mid-December before slightly rising again to close the year at 6.9K. Active users mirrored this trend, initially at 63K and peaking at nearly 80K in late November, before stabilizing around 64K by the end of December.

Lidl Plus experienced a steady decline in weekly downloads from 10K at the start of the quarter to about 4.6K by the end of December. Its active user base remained relatively stable, hovering around 69K to 72K until mid-December, when it saw a drop to approximately 61K.

INA Loyalty observed a significant spike in downloads in mid-October, reaching 12.4K, before gradually decreasing to around 5K by the end of the quarter. Active users followed a similar pattern, with a peak of 54K in mid-October and ending the quarter at approximately 46.6K.

Mein dm showed a consistent performance in weekly downloads, ranging from 5K to 8.3K throughout the quarter. The app's active user base increased steadily, starting at 61.6K and peaking at 73.6K in mid-December, before ending the year at about 67.5K.

ABOUT YOU Online Fashion Shop saw a varied trend in weekly downloads, with a significant peak of 14.5K in mid-November, followed by a decline to around 3.4K by the end of December. Active users started at 40.5K, rose to 44.5K in mid-November, and then decreased to approximately 30.5K by the end of the quarter.

These insights, derived from Sensor Tower, provide a comprehensive overview of the performance of the leading shopping apps in Croatia during Q4 2022. For more detailed insights, visit Sensor Tower.