AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Croatia Q4 2022: A Unified Platform Analysis
Analyzing the performance of Croatia's top shopping apps in Q4 2022, including download trends and active user metrics, based on Sensor Tower data.
In the fourth quarter of 2022, Croatia's top shopping apps demonstrated a variety of performance trends on a unified platform, combining both iOS and Android data. Here’s a closer look at the weekly downloads and active user metrics for the top five shopping apps: Zalando – online fashion store, Lidl Plus, MultiPlusCard, Mein dm, and INA Loyalty.
Zalando – online fashion store saw a notable fluctuation in weekly downloads over the quarter. The highest point was in mid-October with approximately 16.3K downloads, while the lowest was in mid-December with around 4.8K downloads. Active users also showed variability, peaking at nearly 80K in late November and dipping to approximately 59K in late October.
Lidl Plus maintained a more consistent pattern in downloads, starting with around 10K weekly downloads in late September and gradually decreasing to about 4.5K by the end of December. Active users for Lidl Plus peaked in late November at roughly 72.6K, with a gradual decline to approximately 61K by the end of December.
MultiPlusCard experienced a significant surge in downloads in late October, reaching around 14.1K. However, by mid-December, downloads had decreased to about 3K. The active user base showed growth, peaking at approximately 46.8K in early November and ending the quarter with around 41.8K active users.
Mein dm had a steady increase in downloads, with notable peaks in early December at around 8.3K downloads. Active users for Mein dm consistently grew throughout the quarter, peaking at approximately 73.6K in mid-December.
Lastly, INA Loyalty saw a significant spike in downloads in mid-October at about 12.4K, with a more stable trend towards the end of the year, averaging around 5K downloads weekly. Active users for INA Loyalty peaked at about 54K in mid-October and remained relatively stable around 46.7K by the end of December.
For more detailed insights and data on app performance, Sensor Tower offers comprehensive analytics and reporting.
