AI Insights · Timothy · January 2023
Top 5 Shopping Apps Performance in Ghana - Q4 2022
Discover the performance trends of the top 5 shopping apps in Ghana during Q4 2022, including weekly downloads and active users.
The fourth quarter of 2022 saw notable trends in the performance of the top 5 shopping apps in Ghana. Here's an overview of their performance in terms of weekly downloads and active users.
Alibaba.com - B2B marketplace experienced a fluctuating but generally increasing trend in weekly downloads. Starting from 25.5K downloads in late September, the app saw a dip to 14.7K by October 24, but then rebounded to peak at 31.9K downloads in mid-December. Active users also showed a positive trend, growing from 422.8K in late September to a peak of 484.4K by mid-December.
JUMIA Online Shopping showed a mixed trend in weekly downloads. Starting at 21.4K downloads in late September, the numbers dipped to a low of 8.4K by late November but recovered to around 11.3K by mid-December. The app's active users also fluctuated, starting at 468.6K in late September and peaking at 483.4K in early October, followed by a decrease to 413.4K by the end of December.
KiKUU: Online Shopping Mall had a relatively stable performance in weekly downloads, starting at 4.6K in late September and peaking at 5.9K by the end of October. However, the numbers gradually decreased to around 3.9K by the end of December. Active users remained fairly consistent, averaging around 118K throughout the quarter, with minor fluctuations.
Franko Trading exhibited steady weekly downloads, starting at 3.3K in late September and maintaining similar levels throughout the quarter, peaking at 3.7K in mid-December. Active users mirrored this stability, starting at 25.8K in late September and remaining around 24.3K to 25.1K throughout the quarter.
AliExpress - Shopping App saw consistent weekly downloads, starting at 2.8K in late September and gradually increasing to around 3.1K by the end of December. Active users followed a similar trend, starting at 24K in late September and increasing to around 30.2K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
