Top 5 Shopping Apps Performance in Ghana Q4 2022

During the fourth quarter of 2022, the top 5 shopping apps in Ghana exhibited varied performance trends in terms of weekly downloads and active users. Here’s a breakdown of their performance:

Hubtel - Find & pay nearby saw a notable increase in weekly downloads, starting at 18.4K at the beginning of the quarter and peaking at 70.8K by the end of December. The app's weekly active users also followed an upward trajectory, growing from 56.8K to 123.4K during the same period.

Alibaba.com - B2B marketplace maintained a steady performance in weekly downloads, which ranged between 14.9K and 31.9K, with a peak in mid-December. The app’s weekly active users remained relatively stable, fluctuating around the 400K mark, peaking at 484K in mid-December and ending the quarter at 447.6K.

Jiji Ghana: Buy & Sell Online experienced a fluctuating trend in weekly downloads, starting at 28.3K and dipping to a low of 6.9K in late October before recovering to 19.3K by the end of December. The app’s weekly active users showed a gradual decline from 221.3K to 205.9K throughout the quarter.

JUMIA Online Shopping had a mixed performance, with weekly downloads starting at 21.4K in late September, reaching a peak of 24.5K in early October, and then declining to 9.4K by the end of December. The app’s weekly active users peaked at 483.4K in early October but dropped to 413.4K by the end of the quarter.

RentIt - Homes for Sale & Rent showed a significant increase in weekly downloads, starting at 4.7K and reaching a peak of 17.4K in mid-December. This growth indicates a rising interest in the app towards the end of the quarter.

For more in-depth insights and data on these apps, visit Sensor Tower.