Top 5 Shopping Apps in Europe Q4 2022 Performance

The fourth quarter of 2022 saw notable trends in the performance of the top 5 shopping apps in Europe on a unified platform, with data sourced from Sensor Tower.

SHEIN - Shopping Online experienced a consistent increase in weekly downloads, beginning at approximately 632K in late September and peaking at around 836K by the end of December. Weekly active users also showed fluctuations, starting at 17.3M and reaching a peak of 19.7M in late November before settling at around 15.7M by the end of the quarter.

Amazon demonstrated a steady download rate, starting at about 691K and ending the quarter with around 712K downloads per week. Active users saw a gradual increase from 28.9M in late September to a peak of 31.8M in late November. Weekly revenue for Amazon showed significant growth towards the end of the quarter, starting at negligible values and reaching approximately $513 in the final week of December.

Пятёрочка — карта скидок saw its weekly downloads fluctuate, starting at about 460K and hitting a peak of 751K in mid-December. Active users steadily increased from 3.8M to over 5.1M by the end of the quarter, reflecting the app's growing user engagement.

WILDBERRIES had a consistent rise in weekly downloads, starting at around 353K and peaking at approximately 671K by mid-December. Active users also showed a steady increase from 33.5M to over 40.4M by the end of the quarter, demonstrating the app's expanding user base.

Lidl Plus experienced varied download numbers, starting at about 617K and ending the quarter at around 419K. Active users saw a peak of 10.4M in late November but dropped to around 9M by the end of December.

These insights are just a glimpse of the comprehensive data available on Sensor Tower, where you can find more detailed analytics and trends for these and other apps.