AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Estonia Q4 2022: Unified Platform Performance
Explore the performance of the top shopping applications in Estonia for Q4 2022. Detailed insights on weekly downloads and trends for the leading apps.
Throughout the fourth quarter of 2022, the top shopping applications in Estonia showcased various download trends, reflecting user engagement and market dynamics. Below, we delve into the performance metrics of the leading shopping apps based on data from Sensor Tower.
Lidl Plus saw a significant rise in weekly downloads. Starting the quarter with just 38 downloads in mid-November, the app surged to 1.4K by the week of November 21. This upward trajectory continued, peaking at approximately 6.9K downloads in the final week of December.
Zalando – Online fashion experienced a more stable download pattern. Weekly downloads began at roughly 2K in late September and saw a gradual decline to 717 by mid-December. However, there was a slight rebound to nearly 1K downloads during the last week of December.
Rimi maintained a consistent performance in weekly downloads. Starting at 1.3K in late September, the app's downloads fluctuated modestly, reaching a high of 1.9K in mid-October before stabilizing around 1.1K in the final week of December.
Circle K exhibited variable download trends. After an initial 1.6K downloads in late September, the numbers dipped to 414 by late October. A notable spike occurred in early December with downloads reaching 1.8K, followed by a decrease to 504 by the end of the quarter.
ABOUT YOU Online Fashion Shop showed a diverse pattern in weekly downloads. Starting at 934 in late September, the app saw a peak of 2.7K in mid-November, followed by a substantial decline to 387 by the last week of December.
These insights are derived from Sensor Tower's comprehensive data, providing a clear view of the Estonian shopping app market in Q4 2022. For more detailed analytics and trends, visit Sensor Tower.
