AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Estonia Q4 2022: Unified Platform Performance
Explore the performance of the top 5 shopping apps in Estonia for Q4 2022, including trends in downloads, revenue, and active users.
The fourth quarter of 2022 saw interesting trends in the performance of the top 5 shopping apps in Estonia on a unified platform, according to data from Sensor Tower.
Lidl Plus experienced a significant increase in weekly downloads, starting from a mere 38 in mid-November to nearly 7K by the end of December. This substantial growth indicates a rising interest among users in Estonia.
Zalando – Online fashion showed a steady decline in weekly downloads throughout the quarter, beginning at around 2K in late September and dropping to just under 1K by the end of December. Despite the decline, the app maintained a consistent user base.
Partnerkaart saw fluctuating download numbers, peaking at 2.8K in early October and decreasing to approximately 1.6K by the end of December. The app's download trend suggests varying user engagement over the quarter.
ABOUT YOU Online Fashion Shop had a notable spike in downloads, reaching over 2.7K in mid-November, before experiencing a significant drop to just 387 by the last week of December. This pattern reflects a brief period of high interest followed by a decrease in new users.
SHEIN - Shopping Online maintained relatively stable download numbers, starting at around 674 in late September and ending the quarter with 737 downloads. The app's consistent performance indicates steady user acquisition.
For more detailed insights and data on app performance, visit Sensor Tower.
