Top 5 Shopping Apps in Denmark Q4 2022: Unified Platform Performance

In the fourth quarter of 2022, the top 5 shopping applications in Denmark showcased varying performance trends on a unified platform, encompassing both iOS and Android devices. Below, we delve into the weekly downloads and active user metrics for each app, based on data from Sensor Tower.

Ønskeskyen saw a notable increase in weekly downloads, peaking at approximately 37.6K in mid-November. The app's active users mirrored this trend, rising from 35.7K at the end of September to a peak of 88.5K in late November. However, both downloads and active users showed a decline towards the end of December, with downloads falling to around 4.8K and active users to 49.2K.

Netto+ | Scan&Go experienced a significant spike in downloads in late October, reaching around 27.6K. This increase was reflected in its active user base, which peaked at 72.9K during the same period. Following this peak, downloads and active users saw a gradual decline, with the app closing the quarter at approximately 3.5K downloads and 39.8K active users.

Circle K displayed a sharp rise in weekly downloads towards the end of November, hitting a high of 27.9K. Correspondingly, active users surged to 46.3K. Despite this spike, the app's performance tapered off in December, ending the year with around 2.3K downloads and 17.3K active users.

Coop. Scan&Pay, App offers maintained a relatively steady download rate throughout the quarter, with a peak of approximately 9K in late November. The app's active user count remained robust, peaking at 91.9K at the end of November before stabilizing around 77.4K by the end of December.

IKEA also experienced fluctuations, with its highest weekly downloads reaching 12.8K in mid-October. Active users for the app peaked at 42.7K during the same period. The app saw a slight decline towards the end of the quarter, closing with around 5K downloads and 32.5K active users.

For more detailed insights and data, visit Sensor Tower.