AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Switzerland Q4 2022 Performance
Discover the performance trends of the top 5 shopping apps in Switzerland during Q4 2022, including download rates and active user statistics.
During the fourth quarter of 2022, the top 5 shopping apps on a unified platform in Switzerland showed notable trends in downloads and active user metrics. Here's a detailed look at their performance based on Sensor Tower data.
Migros – Einkaufen & Sparen experienced a significant peak in weekly downloads, reaching approximately 15.3K in the week of October 31. The app saw a steady download rate throughout the quarter, with numbers ranging from 5.2K to 9.1K. Weekly active users fluctuated slightly, peaking at around 96.8K at the end of October and ending the quarter at 84.3K.
Zalando – Online fashion maintained a consistent download rate, with a high of about 9.9K in mid-November. Active users saw a significant spike in the week of November 21, reaching 227.8K, before stabilizing around 175.6K by the end of December.
Supercard showed a steady increase in downloads, peaking at 8.7K in early November. Active users saw a slight decline from 67.2K at the beginning of the quarter to 53.6K by the end, with a peak of 66.6K in mid-November.
Coop supermarket saw a dramatic increase in weekly downloads, peaking at 18.5K in mid-November. Active users also rose significantly, reaching a high of 49.5K in the same period, before stabilizing around 35.1K by the end of December.
SHEIN - Shopping Online maintained relatively stable download numbers throughout the quarter, peaking at 6.7K in early November. Weekly active users reached a high of 150.9K in late November before ending the quarter at 121.3K.
Overall, these top shopping apps demonstrated varied performance trends in Switzerland during Q4 2022. For more detailed insights and data, visit Sensor Tower.
