AI Insights · Timothy · January 2023
Top 5 Shopping Apps in Central America Q4 2022 Performance
Explore the performance trends of the top 5 shopping apps in Central America during Q4 2022, with insights on downloads, active users, and revenue.
During the fourth quarter of 2022, the top five shopping apps in Central America showed varied performance trends across downloads, active users, and revenue. Here’s a closer look at how each app fared during this period.
SHEIN - Shopping Online saw weekly downloads starting strong at approximately 340K in late September and peaking at 364K in early October. However, downloads dipped mid-quarter, reaching a low of 251K in mid-December, before rebounding to 327K in the last week of December. Weekly active users for the app started at about 5.2M and experienced fluctuations, peaking at 5.6M in late November and ending the quarter at around 4.9M.
Mercado Libre: Compras Online experienced a steady flow of downloads, starting at 302K in late September and reaching a peak of 348K in mid-November. The app maintained a robust user base, starting with 9.4M active users and peaking at 10.5M in mid-November, before closing the quarter at around 9.7M active users.
Shopee MX: 9.9 Día de Compras saw a consistent pattern in weekly downloads, beginning at 180K in late September and ending at 185K in the last week of December. The app's active users followed a similar trend, starting at 2.8M and peaking at nearly 3M in early October, with a slight dip to 2.5M in mid-December before ending the quarter at 2.6M.
Amazon Shopping had a steady increase in weekly downloads, starting at 150K in late September and peaking at 199K in the final week of December. Active users for Amazon Shopping started at around 3.1M, peaking at 3.5M in mid-November, and remained stable at approximately 3.5M towards the end of the quarter. The app also showed a gradual increase in weekly revenue, reaching $79 in the last week of December.
Coppel: compras en línea maintained a steady growth in downloads, starting at 140K in late September and reaching 163K by the end of December. Active users saw a gradual rise from 1.6M in late September to a peak of 1.8M in the last week of December.
This data, provided by Sensor Tower, highlights the dynamic landscape of shopping apps in Central America. For more detailed insights and trends, visit Sensor Tower.
