Top 5 Shopping Apps in Belarus Q4 2022: Unified Platform Performance

In Q4 2022, the top 5 shopping apps in Belarus on a unified platform showed varying trends in weekly downloads, active users, and revenue. This data, sourced from Sensor Tower, provides a comprehensive look at their performance.

WILDBERRIES experienced a notable increase in weekly downloads, peaking at approximately 69K in the week of November 21. Active users also saw a steady rise, reaching around 473K in mid-December before slightly dropping to 454K by the end of the quarter.

Euromall showed a high download rate early in the quarter, with a peak of 39K in the week of October 17. However, downloads gradually declined to about 8.2K by the end of December. Active users followed a similar trend, peaking at 117K in early December and then decreasing to 104K by the end of the quarter.

AliExpress: Интернет-магазин started the quarter strong with around 28K downloads in late September but saw a decline to approximately 12.6K by the end of December. Active users fluctuated throughout the quarter, peaking at 387K in early November and ending the year at about 289K.

Озон: онлайн интернет-магазин had a consistent download rate early in the quarter, with a high of nearly 21K in mid-November. However, downloads decreased to about 7.5K by the end of December. Active users saw a peak of 120K in early November, maintaining over 100K through the quarter.

Каталог Onliner had a significant increase in downloads in early October, peaking at about 18K in late November. Active users followed a similar upward trend, reaching approximately 74K in late November before dropping to around 59K by the end of December.

For more detailed insights and data on app performance, visit Sensor Tower.