Top 5 Shopping Applications Performance in Bulgaria Q4 2022

In the fourth quarter of 2022, the top shopping applications on a unified platform in Bulgaria exhibited diverse performance trends in terms of weekly downloads and active users. Here’s a closer look at how these apps fared:

Kaufland: Supermarket Offers saw a steady increase in weekly downloads, starting at approximately 12.7K at the beginning of Q4 and peaking at around 18.2K in the week of October 31. The app's weekly active users also rose consistently, from 110K initially to about 164.6K by the end of November, before slightly dropping to 139.7K in the final week of December.

eMAG.bg experienced fluctuating weekly downloads, with a notable spike to 20.6K in mid-November. Active user numbers for the app showed a general upward trend, starting at 90.5K and reaching a peak of 112.5K in mid-December, then slightly declining to 97.5K by the end of the quarter.

Lidl Plus maintained a relatively stable download rate, with weekly downloads fluctuating between 7.5K and 9.4K. Active users saw a modest increase from 72.1K at the beginning of the quarter to 77.8K in late November, before experiencing a slight decline to 65.4K by the end of December.

MODIVO - Moda i zakupy online showed a significant peak in weekly downloads around mid-October, reaching as high as 13.2K, before falling to approximately 970 by the end of December. The app's active users mirrored this trend, peaking at 30.7K in late October and then decreasing to around 15.8K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a notable increase in weekly downloads in early November, reaching 14.5K, followed by a decline to around 3.4K by the end of December. The app's active users peaked at 121K in early November but dropped to approximately 85.4K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.