Top 5 Shopping Apps in Bulgaria Q4 2022: Performance Insights

During the fourth quarter of 2022, the top 5 shopping apps in Bulgaria demonstrated varied performance trends in terms of downloads and active users. Here, we provide an overview of these trends based on data from Sensor Tower. For more detailed insights, visit Sensor Tower.

Kaufland: Supermarket Offers saw a steady increase in weekly downloads, peaking at around 18K in the final week of October. Active users also showed a consistent upward trend, starting at approximately 110K in late September and reaching about 164K by the end of November.

eMAG.bg experienced fluctuations in weekly downloads, with a notable peak of 20.6K in mid-November. Active users followed a similar pattern, starting at around 90K and climbing to over 112K in mid-December before dropping to 97K by the end of the quarter.

Lidl Plus maintained relatively stable weekly downloads, with numbers ranging between 7K and 9.4K throughout the quarter. Active users peaked at approximately 77.7K in late November but ended the quarter slightly lower at around 65K.

MODIVO - Moda i zakupy online showed a significant rise in weekly downloads in mid-October, reaching around 13K, but saw a sharp decline to below 1K by the end of December. Active users mirrored this trend, peaking at around 30K in late October and dropping to about 15.8K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a notable spike in downloads in early November, reaching approximately 14.5K. Active users fluctuated throughout the quarter, peaking at around 121K in early November and ending the quarter at about 85K.

These trends highlight the dynamic nature of the shopping app market in Bulgaria. For more comprehensive data and insights, visit Sensor Tower.