Top 5 Shopping Apps Performance on Unified Platform in Argentina Q4 2022

During the fourth quarter of 2022, the top 5 shopping applications in Argentina saw varied performance across downloads and active user metrics. Here’s a closer look at their trends:

Mercado Libre: Compras Online

Throughout Q4 2022, weekly downloads for Mercado Libre: Compras Online ranged from approximately 66K to 81K. The app saw a dip in downloads in mid-November but recovered towards the end of December, peaking at around 81.7K in the last week of October. Active user numbers were impressive, starting at around 3.47M at the end of September and peaking at approximately 4.1M in mid-December before slightly declining to 3.69M by the end of the quarter.

adidas: Shop Shoes & Clothing

adidas: Shop Shoes & Clothing saw a varied download trend, starting with 41.5K in the last week of September and dipping to 19.7K in early December. However, the app saw a significant boost in downloads in mid-December, peaking at around 51.1K. Active users followed a similar trend, beginning at approximately 249K and reaching a peak of 322.7K by the end of December.

Alibaba.com

Alibaba.com experienced a decline in weekly downloads from 42.5K at the end of September to 13.2K by the end of October. The downloads slightly increased towards the end of the year, reaching around 18K in the last week of December. Active user numbers showed a more stable trend, peaking at approximately 391K at the end of September and maintaining around 340K towards the end of December.

Dia: La App del Ahorro

Dia: La App del Ahorro maintained consistent download numbers throughout the quarter, ranging from around 9.8K to 13.7K. The highest number of downloads was recorded in the last week of October. Active user metrics remained relatively stable, starting at approximately 76.2K at the end of September and peaking at about 81.9K by the end of October, before settling at around 73.9K by the end of December.

Natura Latam

Natura Latam showed a decreasing trend in downloads, starting at around 25.9K in mid-October and dropping to approximately 6.3K by the end of December. Active user numbers were more stable, starting at around 18K and peaking at 19.7K in late November before settling at approximately 17.1K by the end of December.

These insights are derived from Sensor Tower data, providing a comprehensive view of app performance. For more detailed analytics, visit Sensor Tower.