Top 5 Shopping Apps' Performance on Unified Platform in Africa Q4 2022

In the fourth quarter of 2022, the top five shopping applications in Africa showcased interesting trends in their performance metrics. Here’s a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users.

Amazon Shopping saw significant fluctuations in weekly downloads, peaking at around 687K in the first week of October and dipping to approximately 160K in early December. The app’s weekly revenue was modest, with a notable increase in the final week of December, reaching $44. Active users remained relatively stable, averaging around 2.5M throughout the quarter.

Jumia Online Shopping experienced a peak in downloads at the end of October with around 771K. However, downloads decreased steadily to approximately 111K by the end of December. Active users also saw a decline from about 3.4M in late September to roughly 2.5M in the last week of December.

Alibaba.com had a relatively steady download rate, with numbers ranging between 170K and 280K throughout the quarter. Active users remained consistent, hovering around 3.3M, peaking slightly in early December.

SHEIN - Shopping Online showed a gradual decline in downloads, starting at approximately 136K in late September and ending at around 69K by the end of December. Active users followed a similar downward trend, decreasing from about 1.4M to 1.1M over the same period.

noon Shopping, Food, Grocery experienced a notable increase in downloads in early November, reaching around 234K. However, this number dropped to approximately 86K by the end of December. Active users saw a peak in mid-November at roughly 1.2M, but this number declined to about 811K by the end of the quarter.

These insights, derived from Sensor Tower data, provide a comprehensive overview of the performance of top shopping apps in Africa during Q4 2022. For more detailed insights and analytics, visit Sensor Tower.