Top 5 Parenting Apps Performance in South Africa Q4 2022

In the fourth quarter of 2022, the top 5 parenting applications on a unified platform in South Africa showed varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at each app's metrics:

Help - Family Location Tracker saw a significant increase in weekly downloads, peaking at 10.1K in the week of December 19 and ending the quarter with 9.4K downloads in the final week. Revenue also witnessed a consistent rise, reaching approximately $1K in the final week of December.

The Pregnancy + | Tracker App experienced a steady increase in both downloads and active users. Weekly downloads peaked at 3.2K in early December, while the number of active users rose from 46.8K at the start of the quarter to 54.2K in late November. Revenue remained relatively stable, averaging around $60 per week.

Find my kids: live GPS tracker displayed a mixed performance. Weekly downloads saw a notable spike to 4.4K at the end of October, while active users increased from 1.9K to 6.8K during the same period. Revenue showed a gradual upward trend, reaching about $590 in the last week of December.

Family Tracker by Phone Number had a more modest performance, with weekly downloads fluctuating but ending the quarter on a high note with 3.6K downloads in the final week. Active users also increased significantly, from 1.8K to 3.3K by the end of December.

Lastly, Pregnancy Tracker: amma showed a stable performance in terms of active users, which consistently ranged from 19.7K to 22.4K throughout the quarter. Weekly downloads peaked at 3K in mid-October, and revenue saw a gradual increase, peaking at around $210 in late November.

For more insights and detailed data, visit Sensor Tower.