Top 5 Parenting Apps in the UK in Q4 2022

In the fourth quarter of 2022, the top 5 parenting applications in the United Kingdom showcased diverse performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at their metrics:

Find my kids: live GPS tracker saw a consistent weekly revenue, peaking at around $29.9K in mid-October before a gradual decline to approximately $20.6K by the end of December. Weekly downloads started strong at 9.3K but tapered off to about 5.2K. The app's active users showed a slight decrease from 97K to 96.6K over the quarter, with a peak of around 112.7K in late October.

Childcare.co.uk experienced fluctuations in revenue, starting at $5K and dropping to $1.9K by the end of December. Downloads peaked at 6.9K in mid-October but fell to 2.3K by the end of the quarter. Active users saw a gradual decline from 1.7K to 1.2K.

Microsoft Family Safety showed modest revenue, hovering around $300 to $400 weekly. Downloads saw a significant spike in the last two weeks of December, from an average of 4K to 16.6K. Weekly active users also increased dramatically in December, peaking at nearly 50K.

Be Closer: Family location demonstrated a steady increase in revenue, starting at $3.1K and rising to $5.7K by the end of December. Downloads followed a similar trend, growing from 1.7K to 7K. Active users increased from 3.4K to 8.7K, with notable growth in late October.

Pregnancy + | Tracker App maintained a stable revenue, ranging from $400 to $530, with a notable jump to $1.3K in the final week of December. Downloads fluctuated around 6K to 8K weekly. Active users saw a slight decline from 328K to 329K, with a significant peak in the last week of December at nearly 330K.

These insights are sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.