Top 5 Parenting Applications in Africa Q4 2022: Unified Platform Performance

In the fourth quarter of 2022, the top five parenting applications in Africa showcased varied performance trends on a unified platform. Here's a closer look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.

Help - Family Location Tracker from KONGRI LIMITED saw a consistent increase in weekly revenue, starting at around $793 and peaking at $1.5K by the end of December. Weekly downloads displayed significant fluctuation, starting at 1.7K and reaching a high of 11.5K in mid-December.

My Family - Family Locator by Friendzy Limited experienced a decline in weekly revenue from $1.5K to $1.4K over the quarter. Downloads peaked at 10.3K in early October but settled at about 2.2K by the end of December. Active users remained relatively stable, fluctuating between 42K and 56K.

GEO TRACK TECHNOLOGIES INC's Find my kids: live GPS tracker showed steady weekly revenue, ranging from $810 to $966. Downloads were highest in early October at 21.9K but ended the quarter at 3.2K. Active users saw a decline from 31K to around 17K.

Be Closer: Family location from Applabel LTD demonstrated growth in revenue, starting at $1K and reaching $2.2K by mid-December. Downloads also increased significantly towards the end of the quarter, peaking at 13K. Active users rose from 5.9K to approximately 16K.

Lastly, BabySparks - Development Activ by BabySparks had a relatively steady performance. Revenue fluctuated between $563 and $1K, while downloads remained modest, peaking at 676. Active users hovered around 1.3K to 1.7K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.