Performance of Top 5 Navigation Apps on Unified Platform in Central America, Q4 2022

In the fourth quarter of 2022, Central America's navigation app market saw notable trends across the top 5 applications on a unified platform. Here’s a breakdown of their performance based on data from Sensor Tower.

Google Maps experienced a stable download rate throughout the quarter. Weekly downloads fluctuated, starting at 73.9K at the end of September and peaking at 95.8K in the week of October 24. By the final week of December, downloads settled at 75.9K. Active users remained strong, with a slight increase from 4.99M at the end of September to a peak of 5.08M in mid-December, before ending the quarter at 4.80M.

Waze Navigation & Live Traffic showed a consistent increase in downloads, starting at 108.5K in late September and reaching a high of 155.4K in the week of December 19. Active users varied slightly but generally held steady, starting at 2.20M and peaking at 2.27M in mid-December, before concluding the quarter at 2.05M.

Moovit: All Transit Options saw modest revenue growth, culminating at $359 in the final week of December. Download numbers were relatively stable, with a peak of 36.6K in the week of October 10, and a low of 25.7K by the end of December. Active users showed a downward trend, starting at 644.9K in late September, peaking at 682.3K in late October, and dropping to 484.8K by the end of the year.

NaviCard Lite had a notable spike in downloads at the end of November with 23.2K, but this number significantly decreased to 2.0K by the following week. No active user data was available for this app.

ECOBICI exhibited varied download numbers, starting at 3.6K in late September and peaking at 6.4K in the week of October 31. By the end of December, downloads had decreased to 2.1K. No active user data was provided for this app.

For more detailed insights and data on these navigation apps, visit Sensor Tower.