Top 5 Lifestyle Apps on Unified Platform in Romania Q4 2022

Throughout the fourth quarter of 2022, the top five lifestyle applications in Romania displayed interesting trends in downloads and active user engagement, based on data from Sensor Tower. Below, we delve into the performance of these apps on a unified platform, which includes both iOS and Android.

MyEdenred experienced substantial fluctuations in weekly downloads, peaking at around 147K in the week of November 28. Active users also surged during this period, reaching approximately 626K in the same week. Despite the ups and downs, the app maintained a strong user base throughout the quarter.

Glovo: Food Delivery and more saw a steady increase in weekly downloads, with a notable peak of about 31.6K in the week of November 28. Weekly active users also showed consistency, peaking at around 284K in mid-December. This steady performance indicates sustained user interest and engagement.

Pinterest had a stable download rate throughout Q4, with a high of approximately 24.1K in the week of November 28. Active users remained strong, consistently hovering around 1.7M to 1.8M, showing a loyal user base with minimal fluctuations.

AttaPoll - Paid Surveys witnessed a significant spike in downloads, reaching about 32.6K in the week of October 24. However, the numbers tapered off towards the end of the quarter. Active user trends mirrored this pattern, peaking at around 76.3K at the end of October before declining gradually to approximately 23.8K by the end of December.

Google Home showed a gradual increase in weekly downloads, with a notable peak of about 11.5K in the final week of December. Active users also saw an upward trend, reaching around 29.1K by the end of the quarter, indicating growing interest and engagement with the app.

These trends highlight the dynamic nature of the lifestyle app market in Romania. For more detailed insights, visit Sensor Tower.