Top 5 Lifestyle Apps in New Zealand: Q4 2022 Performance

In the fourth quarter of 2022, the top 5 lifestyle apps in New Zealand showcased varied performance metrics across downloads and active users. Below is a detailed analysis of each app's performance based on data from Sensor Tower.

Google Home saw a notable increase in weekly downloads, peaking at approximately 8.2K in the final week of December. While the app maintained a steady range of active users, it experienced a rise from around 60K in early October to approximately 66K by the end of the year.

Amazon Alexa experienced a significant surge in weekly downloads, especially in December, reaching close to 14K in the last week. Active users also saw a substantial increase, growing from around 26K in early October to over 50K by the end of December.

Pinterest showed consistent download numbers throughout the quarter, with a slight peak at around 4.6K in the final week of December. The app's active users remained relatively stable, fluctuating between 1.1M to 1.14M over the quarter.

Z Energy App maintained a steady download rate with a peak of approximately 3.6K in the first week of December. This app did not have available active user data for analysis.

AttaPoll - Paid Surveys had a notable spike in weekly downloads in mid-October, reaching 9.6K. The active users followed a similar trend, peaking at around 9.7K during the same period before gradually declining to approximately 2.2K by the end of December.

For more detailed insights and additional data, visit Sensor Tower.