Top 5 Lifestyle Apps Performance in Netherlands Q4 2022

The fourth quarter of 2022 saw impressive activity among the top lifestyle applications in the Netherlands. Here’s an overview of the performance trends for My DHL, Budbee, Google Home, Pinterest, and PostNL.

My DHL experienced fluctuating weekly downloads, peaking at about 48.6K in the last week of November. Active users saw a rise from 176.9K at the end of September to a high of 201.7K in late November before settling at 176.5K by the end of December.

Budbee showed a consistent increase in weekly downloads, reaching approximately 34K in the last week of November. Active users grew from 23.2K in late September to a peak of 56.9K at the end of November, ending the quarter at 34.4K.

Google Home maintained stable weekly download numbers, with a notable rise to around 29.2K in the last week of December. Active users also saw an upward trend, increasing from 166.8K in late September to nearly 198.5K by the end of December.

Pinterest witnessed steady weekly downloads, peaking at approximately 16.3K in the last week of December. The app saw a consistent number of active users, starting at 3.6M in late September and reaching about 3.7M by the end of December.

PostNL had a significant rise in weekly downloads, culminating at around 37.6K in mid-December. Active users increased from 374.6K in late September to a high of 406.3K at the end of November, before closing the quarter at 347.7K.

These insights are derived from Sensor Tower data. For more in-depth analysis and trends, visit Sensor Tower.