AI Insights · Timothy · January 2023
Top 5 Lifestyle Apps Performance on Unified Platform in Middle East Q4 2022
Explore the performance trends of the top 5 lifestyle apps in the Middle East during Q4 2022, including weekly downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 lifestyle apps in the Middle East demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared:
Pinterest saw a consistent pattern in weekly downloads, starting from approximately 89.5K in late September and peaking at around 92.3K in early October. The downloads dipped to about 72.9K in late November but recovered to 91.9K by the end of December. Weekly active users for Pinterest also showed positive trends, beginning at 6.8M and ending at 7.2M.
Muslim Muna: Quran Azkar Athan experienced fluctuations in weekly revenue, reaching a high of $515 in the final weeks of November and December. The app's weekly downloads were robust, peaking at around 62.2K in the last week of December. Active users showed a gradual increase from 1.08M in late September to 1.15M by the end of the year.
Aura MENA had notable fluctuations in weekly downloads, with a low of 27.6K in late October and a high of 66.5K in late November. Active users for Aura MENA showed a significant upward trend, starting from 126K in late September and rising steadily to approximately 259K by the end of December.
AlMosaly: Athan, Qibla, Quran maintained a steady weekly revenue, with minor fluctuations and peaking at $3.3K in the last week of September. Weekly downloads remained relatively stable, around 32K throughout the quarter. Active users showed a positive trend, moving from 1.8M in late September to 1.9M by the end of December.
Yaqoot ياقوت witnessed significant changes in weekly downloads, starting at 36.5K in late September, peaking at 68.5K in late October, and ending the year at 33.1K. The app's active users increased from 204K in late September to approximately 242K by the end of December.
These insights into the performance of the top 5 lifestyle apps in the Middle East during Q4 2022 are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower.
