Top 5 Lifestyle Apps in Kenya for Q4 2022

In the final quarter of 2022, the top 5 lifestyle applications in Kenya showcased varying performance trends across downloads and active users. Here’s a detailed look at their key metrics.

MySafaricom saw a fluctuation in weekly downloads, with a notable peak at around 57K during mid-October. The app’s weekly downloads then tapered off, averaging around 31K towards the end of December. Active users exhibited a slight decline from approximately 1.91M in late September to 1.68M by the end of the year.

My Airtel experienced a significant spike in downloads in early October, reaching close to 39K, before stabilizing around 19K in December. The app’s active user base showed a relatively steady trend, peaking at around 254K in early October and ending the quarter with approximately 213K users.

For Pinterest, weekly downloads remained consistent, averaging around 14K throughout the quarter. Active users saw a gradual increase, starting from 344K in late September and reaching approximately 358K by the end of December.

Glovo: Food Delivery and More had a steady download rate, peaking at around 11K in mid-December. The app’s active user count saw a slight increase from around 125K in late September to approximately 135K by the end of December.

Yope: Friends' groups displayed a remarkable growth in downloads, starting from a mere 46 in late September to over 10K by mid-December. The app’s active users also surged, reaching approximately 16K in mid-December, before slightly declining to around 14K by the end of the quarter.

These insights are derived from Sensor Tower, where more detailed analytics and trends can be explored.