Top 5 Lifestyle Apps in Italy Q4 2022: A Performance Overview

In the fourth quarter of 2022, the performance of the top 5 lifestyle apps in Italy exhibited notable trends in downloads, revenue, and active users. Here’s a detailed look at how each app performed:

Pinterest saw a steady increase in weekly downloads, starting at around 58K in late September and ending the year with approximately 69K during the last week of December. Active users also showed a consistent upward trend, peaking at about 5.5M in the week of December 5.

Amazon Alexa experienced significant growth, particularly in downloads. Starting with around 41K downloads in late September, the app saw a substantial increase, reaching over 123K by the end of December. Active users mirrored this trend, rising from about 588K to over 732K during the same period.

Glovo: Food Delivery and more demonstrated stable download numbers, with a notable peak in the week of October 31 at roughly 68K. The app’s active users also fluctuated, reaching a high of approximately 784K in the week of December 5, before ending the quarter with around 621K active users.

Google Home showed a gradual increase in downloads over the quarter. Starting at around 17K, the app’s downloads peaked at nearly 40K in the final week of December. Active users also saw a rise, with numbers climbing from approximately 245K to nearly 299K by the end of the year.

NGL: ask me anything had a varied performance in terms of downloads, starting at about 58K in late September and dropping to around 29K by the end of December. Despite the decline in downloads, the app maintained a relatively stable active user base, ending the year with roughly 228K active users. Revenue for this app remained relatively stable throughout the quarter, averaging around $10K to $12K weekly.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.