Top 5 Lifestyle Apps in Ireland Q4 2022

In Q4 2022, the top 5 lifestyle apps in Ireland exhibited varying trends in downloads and active users, with some notable spikes throughout the quarter. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.

Amazon Alexa saw a significant increase in weekly downloads, particularly in December. Downloads surged from around 3.6K in early December to a peak of approximately 21.9K in the final week of the month. Active users also increased steadily, reaching nearly 99.3K by the end of December.

Pinterest maintained a consistent download rate throughout the quarter, with a notable peak of about 5.2K in the last week of December. Active users remained strong, fluctuating slightly but ending the quarter at approximately 1.03M.

Google Home experienced a steady increase in downloads, particularly in December. Downloads grew from around 2.9K in early December to approximately 7.5K in the last week of the month. Active users showed a positive trend as well, rising from around 31.1K in early October to nearly 36.9K by the end of December.

One4all Gift Cards saw a dramatic rise in downloads in December, peaking at about 8.9K in the week of December 19. Active users increased correspondingly, reaching approximately 39.2K by the end of the quarter.

Boots Ireland showed a steady download rate throughout the quarter, with a peak of around 5.3K in mid-December. Active users saw a gradual increase, peaking at approximately 72.7K in the week of November 21 before slightly declining to around 67.1K at the end of December.

For more detailed insights and data, visit Sensor Tower.