Top 5 Lifestyle Apps in Colombia Q4 2022: Unified Platform Performance

In the fourth quarter of 2022, the lifestyle app category in Colombia saw notable performances from the top 5 apps on a unified platform. Here's a detailed look at their metrics, based on data from Sensor Tower.

Pinterest demonstrated strong weekly downloads throughout the quarter, starting from approximately 73.2K in late September and peaking at around 88.5K by the end of October. The app maintained a consistent number of weekly active users, ranging from 3.9M to 4.4M.

Cash’em All: Play & Win saw a varied trend in weekly downloads, beginning the quarter with about 26.1K and experiencing a decline to around 12K by the end of December. The app's weekly active users mirrored this trend, starting at approximately 83.7K and decreasing to about 55.9K by the end of the quarter.

Ms. Yvonne: Face aging editor experienced a significant surge in weekly downloads, especially in early December, reaching nearly 72K from a modest start of 353 in late September. Revenue showed modest growth, with the highest weekly revenue being $55 in early November and December. Weekly active users also saw an impressive increase, peaking at around 98.4K in mid-December.

Stylish Fashion for Girl exhibited a steady rise in downloads, starting at approximately 4.8K in late September and peaking at around 33.4K in early December. Active users followed a similar pattern, growing from 7.8K to around 50.4K within the same period. Revenue was minimal but peaked at $26 in late October.

Terpel maintained a stable download rate, starting at approximately 12.9K and staying around this figure throughout the quarter. Active users showed a steady increase, starting at about 86K and reaching around 92.9K by the end of December.

For more detailed insights and data, visit Sensor Tower.